I know a lot of salespeople with average talents and abilities who are multimillionaires. I also know a lot of very talented salespeople who are broke and in debt. What’s the difference? The multimillionaires understand the importance of having a mental edge.
How well you perform involves much more than the sum of your talents, skills, abilities, and experience. Strong mental preparation is often the difference between the winners and the also-rans. Elite athletes know the truth behind the adage “Winning is 90 percent mental and 10 percent physical.” In fact, many of them believe that having a mental edge is so important that they hire sports psychologists or performance experts to help them get it and keep it.
If you want to perform at an elite level, you gotta learn how to develop a mental edge. Then you must do what it takes to stay in top mental shape. Developing your mind is a lot like developing your body. First, you have to identify the areas you want to improve, like getting rid of a fat belly and love handles, or toning your arms and shoulders. Then you have to establish and follow a training regimen to eliminate the flab and strengthen and build the muscles. You can get your mind in shape by following the same steps. So let’s get started.
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Choose to win each day, defy the odds, and never let adversity steal your dreams.
